Trade Wind Coffee Roasters

From concept to completion, I built the brand behind Trade Wind Coffee Roasters to function like a picture-frame, showcasing the coffee producers at origin. It was integral to the idea that the brand be the carrier, highlighting the process and hard work behind quality coffee.

Mission
We love coffee and want to celebrate its origin; the land it comes from and the people who produce it. We want our customers to know about the care and hard work that goes into a quality harvest because understanding coffee as a crop is an opportunity to connect with people and places around the world. That’s why we see ourselves as trade wind—energy moving from the equatorial coffee regions outward, carrying a story and offering a connection.

Website samples...

Email samples...

--

Agency: (Freelance)
Client: Trade Wind Coffee Roasters
Role: Creative Direction, Art Direction, Branding, Packaging, Web Design, Copywriting, Social Media Content