Skyy Vodka X Pride

In lieu of an event due to Covid-19, LA & NYC PRIDE partnered with Skyy Vodka to provide 250 LGBTQ+ influencers with special PRIDE party boxes filled with bottle of vodka and everything you need to celebrate. The partnership was a success by organically reaching 6.6M people within the LGBTQ+ community and beyond.

Brand kits have become a standard practice in a less event driven world with more focus on quality, relevant design, strong visual appeal, and careful selection of recipients. Unboxing stories are key social drivers if there’s a strong “wow” factor. So, the box was designed to take the iconic pride flag and give it a twist by using holographic materials to repersent the rainbow. Upon opening, the bottle is the hero while the accessories and more holographic rainbows followed.

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Agency: Swell
Client: Skyy Vodka
Role: Art Direction, Graphic Design
Photographs: Lexus Gallegos